Suede Labs AI · Official press kit · Updated July 3, 2026

Everything a journalist needs, copy-ready.

Boilerplate, facts, founder bio, approved quotes, story angles, logos, and b-roll for Suede Labs AI, the creator ownership infrastructure company. Every number here answered a live check on July 3, 2026. Use anything on this page without asking.

info@suedeai.ai See the live ecosystem ↗

Boilerplate

Two lengths. The copy button grabs clean text.

Short · ~50 words

Suede Labs AI builds programmable IP and creator ownership infrastructure for AI-native media. Creators register a work, receive a verifiable Rights Passport, set machine-readable license terms, and get paid automatically in USDC when people or AI agents use it. Suede is operated by JC Investment Group LLC and led by founder Jason Colapietro.

Long · ~140 words

Suede Labs AI is the ownership layer for the AI media era. AI made creating music and media nearly free, but the infrastructure for proving who made what, licensing it, and routing the money never scaled. Suede builds that layer: creators register a work and receive a verifiable Rights Passport, set license terms machines can read, and receive automatic USDC settlement on Base when a person or an autonomous agent uses their work. The ecosystem is unusually concrete for its stage: more than 30 live web surfaces, 3 paid x402 resources on Base mainnet, 8 iOS apps, and guitar communities that anchor its musician audience, all publicly mapped and live-verified at map.suedeai.ai. Suede Labs AI is operated by JC Investment Group LLC, founded in 2016, and led by founder and CEO Jason Colapietro, who performs as Johnny Suede.

Fact sheet

CompanySuede Labs AI (product name: Suede)
Parent entityJC Investment Group LLC, founded 2016
Founder & CEOJason Colapietro, performs as "Johnny Suede"
CategoryProgrammable IP and creator ownership infrastructure for AI-native media
What it doesProof of creation, machine-readable licensing, royalty routing, agent commerce
Railsx402 per-call USDC settlement on Base mainnet, ERC-8004 on-chain identity, Solana interop
Key productsSuede app (vaults and registry), Suede Studio, Suede Distro ($7.99/mo), IP Registry, Agent Studio, Strumly, Suede Social, plus 8 iOS apps
TokenSUEDE ("Johnny Suede"), listed on CoinGecko
Websitessuedeai.ai (product) · suedeai.org (story) · hub.suedeai.ai (index) · map.suedeai.ai (plain-English map)
Media contactinfo@suedeai.ai · X @AISUEDE · founder @johnnysuede

The story in five numbers

All live-verified July 3, 2026. The full audit trail is public at map.suedeai.ai.

30+live web surfaces
22pay-per-call endpoints on Base
8iOS apps on the App Store
5published books
2016parent entity founded

How Suede works

Prove

Upload a work, get a Rights Passport, a verifiable record of authorship.

License

Set terms machines can read. Agents discover, negotiate, and accept them.

Earn

Per-call USDC settlement on Base. Royalties route by the split, automatically.

Founder bio

Short bio · copy-ready

Jason Colapietro is the founder and CEO of Suede Labs AI, where he builds ownership infrastructure for creators in the AI era. He performs and publishes music as Johnny Suede. He is the author of books including Stake Your Claim and the Signal Chain series on guitar history, a Forbes contributor, and he builds Suede in public, with every endpoint, app, and commit visible on GitHub. Suede's parent company, JC Investment Group LLC, was founded in 2016.

Press photo & headshot

Approved founder photos ship with the brand asset pack: github.com/Suede-AI/suede-brand-assets. For a specific format or resolution, email info@suedeai.ai.

Approved quotes

Attribute to Jason Colapietro, founder and CEO, Suede Labs AI.

"AI made creation free. It didn't make ownership work. That second problem is the company."

Jason Colapietro, founder & CEO

"We didn't write a roadmap. We shipped the map. Every claim we make answers a live check."

Jason Colapietro, founder & CEO

"An agent found a catalog, accepted a license, and settled in USDC with no human in the loop. That's not a demo. That's the product."

Story angles

Agents are already paying.Autonomous AI agents settle per-call USDC payments on Base mainnet for music and IP services. Machine-to-machine commerce, live, with published prices from $1.99 per call.
One founder, thirty live surfaces.A solo founder operates an ecosystem most companies would staff a team for: apps, endpoints, communities, publications, all shipped and publicly verifiable.
The ownership layer AI forgot to build.Everyone built generators. Suede builds the proof, licensing, and royalty rails those generators will need.
From guitar rigs to rights rails.A musician-founder whose guitar communities (GuitarHub, Suede DNA, 400+ documented rigs) double as the beachhead audience for ownership infrastructure.
Verified, not vaporware.The entire ecosystem is publicly mapped, with every address live-checked and the audit published at map.suedeai.ai.

Brand assets & b-roll

Full pack with usage rules: github.com/Suede-AI/suede-brand-assets. Do not stretch, recolor, crop, or add effects to the mark.

Primary logo PNG · 400×400 · transparent Download ↗
Social / OpenGraph image PNG · 2940×1486 Download ↗
B-roll · charcoal network MP4 · 16:9 · ambient loop, brand palette Download ↗
B-roll · paper route map MP4 · 16:9 · ambient loop, brand palette Download ↗

Official product palette:

Deep Ink #050b16
Rights Red #9f101a
Registry Cyan #22d3ee
Verified Emerald #34d399
Page Mist #eef2f7

Selected coverage & presence

ForbesJason Colapietro is a Forbes contributor
TechBullionFeature coverage of Suede Labs AI
BooksBooks on Amazon Kindle, including Stake Your Claim, Proof as Infrastructure, and The Human Authenticity Layer, plus the free Signal Chain series
Open sourcegithub.com/Suede-AI · 21 free creator skills, SDK, docs, brand assets
Blogsuedeai.ai/blog · Suede’s own written pieces on ownership, provenance, and the AI media shift
Newsletterjasoncolapietro.substack.com